Your WhatsApp marketing looks like a JPEG from 2005? Pixelated images, cropped videos, muddy thumbnails – and you’re wondering why nobody engages with your campaigns?

Here’s the uncomfortable truth: WhatsApp is no longer just a text messenger. It’s a multimedia channel where millions of purchasing decisions are made. And if your content looks like it’s been through a meat grinder, it signals exactly one thing: unprofessional.

This guide gives you everything you need to know about WhatsApp image sizes, video formats, and media optimization – from profile pictures to API carousel templates. No fluff, just hard facts and practical tips.

The Ultimate WhatsApp Media Cheat Sheet 2026

Before we dive into the details, here’s your overview. Print it out, pin it to your wall, tattoo it on your forearm – just make sure you finally use the right formats.

ALSO READ: Google Display Ad Image Sizes Explained (With Best Practices)

Profile Pictures: Your First Impression Matters

The old recommendation of 192×192 pixels is dead. On modern high-DPI displays, that looks like a Minecraft avatar.

Best Practice 2026:

• Optimal: 1080 × 1080 pixels (square)
• Minimum: 500 × 500 pixels
• Format: JPEG or PNG

Important: WhatsApp crops profile pictures into a circle. So don’t place important elements in the corners – logo centered, face in the middle, done.

For businesses that want to use WhatsApp professionally, a sharp, high-resolution profile picture isn’t optional – it’s mandatory. Cutting corners here means cutting corners in the wrong place. Learn more about setting up WhatsApp as a business channel in our WhatsApp Business API Guide.

WhatsApp Status: Understanding Safe Zones

WhatsApp Status is gold for reach – if you use it correctly. Current rollouts confirm the increase of Status length to up to 90 seconds, giving brands significantly more room for storytelling than the previous 30 or 60 seconds.

But here’s the catch that 90% of marketers overlook: Safe Zones.

What Are Safe Zones?

Similar to Instagram Reels, certain areas of your Status are covered by UI elements:

• Top: Approx. 250 pixels (name, timestamp)
• Bottom: Approx. 400+ pixels (reply field, navigation)

This means: Your important content – logos, CTAs, text messages – must be centered in a safe area of approximately 1080 × 1350 pixels.

Pro Tip: Create a template with marked Safe Zones in Canva or Figma. This prevents your call-to-action from disappearing under the reply field.

HD vs. Standard: The Quality Difference Explained

WhatsApp compresses. Always. But since the introduction of the HD option, you at least have some control.

Standard Quality

• Compresses to approx. 1600 × 1052 pixels
• Clearly visible quality loss on fine details
• Good enough for quick snaps, not for brand content

HD Quality

• Allows resolutions up to 4096 × 2692 pixels
• Less aggressive compression
• Still not completely lossless (chroma subsampling remains active)

When to enable HD? For everything that represents your brand: product photos, infographics, professional visuals.

Document Sharing: 2 GB Without Compression

Here’s a feature that many call a “trick” – but it’s actually an official WhatsApp feature.

WhatsApp has officially confirmed that the limit for file transfers has been raised to 2 GB to facilitate collaboration and high-res sharing in small businesses and workgroups. When you send images or videos as a document instead of media, you bypass compression completely.

Use Cases:

• 4K promo videos for partners or influencers
• High-resolution print data
• Uncompressed product photos for B2B clients
• Presentations and PDFs in original quality

The downside: The recipient must download and open the file first – no direct inline preview. Less suitable for marketing broadcasts, but perfect for targeted B2B communication.

If you use automated workflows to intelligently send such files, check out our WhatsApp Flows Guide.

WhatsApp Stickers: The Underrated Branding Tool

Stickers are chronically underestimated in B2B marketing. Yet branded stickers are a powerful tool for recognition and engagement.

Technical Requirements:

• Size: Exactly 512 × 512 pixels (no deviation!)
• Format: WebP
• Max file size: 100 KB
• Background: Transparent possible and recommended

Animated Stickers:

• Same pixel size: 512 × 512 px
• Max 500 KB
• Maximum loop length: 10 seconds

Why this matters: A sticker pack with your logo, products, or witty brand elements stays saved in your customers’ sticker menu. Every time they send a sticker, they see your brand. Free impressions, every day.

Audio & Video Notes: The Hidden Champions

This area is massively underestimated. Especially in B2B, audio and video messages can make the difference between an anonymous company and a real conversation partner.

Voice Notes (Microphone Button)

These are the classic voice messages you record live:

• Codec: OGG/OPUS (internal)
• Length: Technically almost unlimited
• Practical recommendation: Keep under 30 minutes – anything longer becomes exhausting for the recipient

Voice Notes are perfect for personal follow-ups, quick explanations, or making customer relationships more human.

Audio Files (Upload via Paperclip)

This is where it gets interesting for content creators and coaches:

• Formats: MP3, AAC, WAV, M4A
• Max file size: Up to 2 GB (as document)
• Use cases: Podcast episodes, training audio, daily briefings

So if you want to send a 2-hour workshop as audio – no problem. The 2 GB limit makes it possible.

Video Notes (Instant Video Messages)

These are the circular videos you see when someone taps the camera icon and switches to video mode:

• Format: Displayed circular (recorded 1:1)
• Max length: 60 seconds
• Quality: Compressed, but sufficient for the purpose

B2B Goldmine: Video Notes are perfect for personal intros, quick product demos, or “thanks for your order” messages. They feel approachable and authentic – exactly what’s often missing in B2B communication.

Catalog and Product Images for E-Commerce

For e-commerce businesses using the WhatsApp Catalog, specific requirements apply:

Specifications:

• Format: Square (1:1)
• Recommended: 1080 × 1080 pixels
• Minimum: 500 × 500 pixels
• File size: Max 5 MB

Best Practices:

• Consistent white or neutral background
• Product centered, with enough “breathing room” to the edge
• Consistent lighting across all product images
• No text or watermarks in the image itself

The catalog is often the first visual touchpoint with your products. Invest in professional product photography here – it pays off.

Optimizing Link Previews: Setting OG Tags Right

You share a link and the preview looks like garbage? Tiny image, cut-off text, zero click appeal?

That’s because of your Open Graph tags. WhatsApp pulls the preview data directly from your website – you don’t upload the image in the chat, WhatsApp crawls your meta tags.

Optimal OG Image Specifications:

• Size: 1200 × 630 pixels
• Aspect ratio: 1.91:1
• File size: Under 600 KB for fast loading
• Format: JPEG or PNG

Test your OG tags with the Facebook Sharing Debugger before using links in campaigns. Nothing kills click-through rate faster than a broken preview.

Video Formats: What Actually Works

As published in the Meta Engineering Blog, Meta already uses the highly efficient AV1 codec for over 70% of video content (Reels, Stories, WhatsApp) to save bandwidth and compress up to 30% more efficiently than older codecs.

Problem: Not all devices support AV1 hardware decoding. Especially in B2B, where your clients might still be using a company smartphone from 2021, this can lead to playback issues.

Solution: For uploads, H.264 remains king:

• Video codec: H.264
• Audio codec: AAC
• Container: MP4

This combination guarantees playback on 99% of devices worldwide. No experiments when reach is at stake.

Technical Limits:

• Max file size: 16 MB (as video), 2 GB (as document)
• No autoplay (user must tap)
• First frame = thumbnail (plan accordingly!)

Sending 4K videos? Yes, but only as a document. Standard media sending scales videos down to approximately 720p.

WhatsApp Business API: Using Carousel Templates Correctly

For e-commerce businesses, Carousel Templates are a game-changer: Multiple products in one message, horizontally swipeable, visually appealing.

But this is where it gets technically demanding.

Specifications for Carousel Images:

• Size: 1125 × 600 pixels
• Aspect ratio: Strictly 1.91:1 (no deviation!)
• Max file size: 5 MB per image
• Format: JPEG or PNG

Important: Consistency across all cards. Different image sizes or lighting conditions look unprofessional and break the visual flow.

Performance Tip: Even though the technical limit is 5 MB, keep your images under 1 MB. Why? Faster delivery, better performance on weak mobile connections, fewer drop-offs. Especially relevant if you operate internationally.

Not using the WhatsApp Business API yet? Then it’s high time. Learn here how to scale your WhatsApp marketing.

View Once: For Sensitive Data

A quick note for B2B use cases involving sensitive information:

The View Once function is suitable for:

• Temporary access credentials or passwords
• Confidential documents
• Time-limited offers

The media is automatically deleted after viewing and screenshot protection is often active. Not a permanent solution for data protection, but an additional barrier.

Pre-Send Checklist

Before you hit “Send” – go through this list:

•  Correct dimensions for the respective purpose?
•  File size optimized (not too large, not too compressed)?
•  For Status: Important elements in the Safe Zone?
•  For videos: H.264/AAC codec used?
•  For links: OG tags tested?
•  For Carousels: Consistent visual language across all cards?
•  For Stickers: Exactly 512×512 px and under 100 KB?

Conclusion: Professionalism Starts With the Pixels

WhatsApp marketing isn’t a given. The right image sizes and formats aren’t a nice-to-have – they’re the foundation for everything that follows: engagement, conversions, customer retention.

Pixelated images send a clear message – the wrong one. Invest the 10 minutes to properly prepare your media. Your brand experience will thank you.

Frequently Asked Questions About WhatsApp Media Sizes

What size is ideal for WhatsApp profile pictures?

1080 × 1080 pixels is recommended. The image is cropped to a circle, so logos must be placed centrally.

What’s the maximum video size for WhatsApp?

When sent as regular media, the limit is 16 MB. When sent as a “document,” up to 2 GB (for 4K videos) is possible.

How long can a WhatsApp Status video be?

WhatsApp now allows Status videos up to 90 seconds per slide.

What format do WhatsApp stickers need?

Stickers must be exactly 512 × 512 pixels, use WebP format, and stay under 100 KB.

Why are my WhatsApp images blurry?

WhatsApp compresses images by default to approx. 1600 pixels width. Use the HD option or send the image as a file (“document”).

What is the “Safe Zone” in WhatsApp Status?

The safe area is approx. 1080 × 1350 pixels in the center. Top (approx. 250 px) and bottom (approx. 400 px) are covered by UI elements.

What aspect ratio for WhatsApp Carousel Cards?

For Business API Carousels, the ratio 1.91:1 (recommended 1125 × 600 pixels) is mandatory.

What video format is safest for sending?

MP4 with H.264 video codec and AAC audio codec offers the highest playback compatibility worldwide.

What size for link previews (OG Image)?

An Open Graph image should be 1200 × 630 pixels and under 600 KB to load as a large preview.

How long can a WhatsApp voice message be?

Live recordings are technically almost unlimited. Pre-produced audio files (upload) can be up to 2 GB in size.

What format do circular WhatsApp video messages have?

Video Notes (instant video messages) are 60 seconds long and displayed in a circular 1:1 format.

Does WhatsApp support 4K videos?

Yes, but only when sent as a document. Standard media sending usually scales videos down to 720p.

The post WhatsApp Status & Profile Picture Image Size Guide appeared first on Image Planet.

Pinterest continues to drive massive traffic and engagement in 2026. With more than 570 million monthly users, it remains a favorite for sharing ideas, discovering products, and sparking purchases. Understanding Pinterest pin dimensions is the first step toward better pin performance.

The right Pinterest pin dimensions make your content look sharp, load well on mobile, and stand out in the feed. The sweet spot is a 2:3 aspect ratio, think 1000 × 1500 pixels. That shape tends to earn more saves, clicks, and shares.

This post breaks down Pinterest pin dimensions for marketers, real estate pros, and creators. Whether you’re uploading a video, designing a carousel, or setting up a story pin, using the best dimensions can help your visuals pop and perform.

Why Pinterest Pin Dimensions Matter

Pinterest scrolls vertically, so taller pins naturally grab more screen space. That’s why using the right Pinterest pin dimensions, specifically the 2:3 ratio or 1000 × 1500 pixels, can make a big difference in visibility.

Wrong sizes can work against you. Pins that are too wide or too tall often get cropped or compressed, making them harder to read or less likely to be saved. While square or long pins have their use, sticking to standard Pinterest pin dimensions keeps your visuals sharp on both desktop and mobile.

This matters even more in real estate. Using the correct dimensions means your pins can show off full room layouts and clear details without awkward cutoffs. Pinterest tends to give more reach to pins sized at the 2:3 ratio, helping them perform better in the feed.

Core Pinterest Pin Dimensions & Types

Proper Pinterest pin dimensions keep your content crisp, clean, and clickable. Below is a breakdown of the core formats and their bolded specifications:

Standard Pin (Recommended)/Static Pin:

Size: 1000 × 1500 pixels

Ratio: 2:3 ratio

This is the most used shape and performs best across devices. It gives you the sweet spot for balance, visibility, and visual appeal.

Square Pin:

Size: 1000 × 1000 pixels

Square pins are simple to design but may blend into the feed. Use them when layout consistency matters more than vertical space.

Long Pin (Infographic):

Size: Up to 1000 × 2100 pixels

Great for checklists and step-by-step visuals. Just note, extra-long pins can be cropped on mobile.

Video Pins:

Size: 1000 × 1500 pixels or 1080 × 1920 pixels

File types: .mp4, .mov

Use for walkthroughs, short demos, or vertical storytelling.

Idea Pins:

Size: 1080 × 1920 pixels

Multi-page and built for tutorials, recipes, or behind-the-scenes content. These pins are swipeable and highly engaging.

Carousel Pins:

Size: 1000 × 1500 pixels (per image)

Perfect for showing off variations, product sets, or step-by-step visuals in a single swipeable format.

Shoppable Pins:

Pinterest pulls info directly from your product feed, such as price, title, and links. These pins work well for e-commerce and real estate.

Collection Pins: 

Main image: 1000 × 1500 pixels

Supporting images: up to 24, typically 2:3 or 1:1 ratio

Stay under 10 MB per image for clean loading. These pins feel like visual catalogs and work across devices.

Pinterest Ad Size Guidelines

Pinterest ad sizes vary by format, but using the correct specs keeps your visuals looking clean, loading quickly, and performing across both desktop and mobile. Below are the core Pinterest ad types and their dimensions:

Promoted Pin / Standard Image Ads

• Size: 1000 × 1500 pixels
• Aspect Ratio: 2:3
• File Format: PNG or JPEG
• Max File Size: 20MB

These follow the same specs as a typical static pin, making them easy to create and reuse.

Standard Width Video Ads

• Size: 1000 × 1500 pixels or 1080 × 1920 pixels
• Aspect Ratio: 2:3 or 9:16 ratio
• Duration: 4 seconds to 15 minutes
• File Type: .mp4, .mov
• Max File Size: 2GB

Use this format for product demos, vertical video, or short brand stories.

Max Width Video Ads

• Size: 1920 × 1080 pixels
• Aspect Ratio: 16:9 ratio
• Duration: Up to 15 minutes
• Max File Size: 2GB

Best for widescreen visuals with a bigger impact across feeds.

Carousel Ads

• Size (each card): 1000 × 1500 pixels
• Aspect Ratio: 2:3
• Cards per Carousel: 2–5
• File Format: PNG or JPEG
• Max File Size per Card: 32MB

Swipeable and versatile. Ideal for product features, tutorials, or multi-step visuals.

Shopping Ads

• Size: 1000 × 1500 pixels
• Aspect Ratio: 2:3
• Syncs with your product catalog and pulls Rich Pin data (title, price, stock)

Great for e-commerce or real estate visuals.

Collection Ads

• Hero Image: 1000 × 1500 pixels or 1000 × 1000 pixels
• Aspect Ratio: 2:3 or 1:1 ratio
• Tagged Products: Up to 24
• Max File Size: 10MB
• Title: 100 characters
• Description: 800 characters

A strong mix of catalog-style visuals and swipeable tagged products.

Idea Ads

• Size: 1080 × 1920 pixels
• Aspect Ratio: 9:16
• Max File Size: 2GB

Perfect for how-to sequences, seasonal DIYs, and storytelling.

Showcase Ads

• Format: Blend of static, video, and Idea Pins
• Use: For launches, brand showcases, or seasonal collections

Quiz Ads

• Format: Interactive quiz-style pins with multiple choice
• Created by: Pinterest reps for brand campaigns

Premiere Spotlight Ads

• Placement: Homepage or Pinterest search spotlight
• Specs: Managed directly via Pinterest Ads Manager
• Use Case: Broad campaigns, launches, and large promotions

Pinterest Profile & Cover Photo Sizes

Your profile visuals matter as much as your pins, especially for business accounts. Keeping your branding sharp starts with the right specs.

Profile Picture:

• Size: At least 800 × 450 pixels
• Shape: Square or circular

Cover Photo or Video:

• Aspect Ratio: 16:9 ratio
• Format: Horizontal image or video
• Style: Clean visuals like product shots, brand scenes, or lifestyle content

Keeping your visuals consistent with your overall Pinterest pin dimensions strategy helps with trust and recognition across your profile and pins.

Technical Specs & Upload Guidelines

To make sure your Pinterest pin dimensions display correctly across all devices, here are the current file and format rules:

Mandatory Upload Requirements

These are musts if you want your content to appear properly:

File Types

• Static Pins: JPEG or PNG
• Video Pins: MP4 or MOV

Max File Sizes

• mage Pins: Up to 20MB
• Video Pins: Up to 2GB

Standard Aspect Ratio

• Use a 2:3 ratio, ideally 1000 × 1500 pixels
• Pinterest favors this format for visibility and clarity

Recommended for Better Performance

You’ll get stronger performance and better reach by following these tips:

• Resolution: Use 150–300 DPI for clean, crisp visuals, especially for mobile views
• Safe Zone: Keep text and focal visuals away from edges. Cropping may occur on feed previews.
• Video Length (Standard Pins): Aim for 6–15 seconds to hold attention and boost engagement
• Pin Titles & Descriptions:
  • Titles: Keep under 100 characters
  • Descriptions: Stay below 800 characters
  • Keep copy clear and scan-friendly

Pinterest SEO Tips

To boost discovery and stay consistent with your Pinterest pin dimensions:

• File Names: Use descriptive names like pinterest-pin-size-1000x1500.jpg
• Alt Text: Write clear, helpful descriptions
• On-Pin Keywords: Use terms naturally in your title and description, no stuffing

Pinterest Pin Formats for Strategic Marketing Goals

Different pins serve different goals, and picking the right format can boost clicks, saves, and reach. Match your format to your outcome while keeping your Pinterest pin dimensions on point.

1. Drive Traffic

Use standard pins at 1000 × 1500 pixels. Add a punchy title, a quick CTA, and a direct link to your blog, landing page, or store. Clear visuals and clean Pinterest pin dimensions make users stop and click.

2. Build Brand Awareness

Try video pins or idea pins. These formats support storytelling and keep people watching. Whether you’re launching something new or showing how it’s done, motion adds depth to your message.

3. Generate Saves & Leads

Use long pins, infographics, or carousel pins. These shapes hold more content, great for how-to tips, checklists, or tutorials users want to revisit. These formats naturally encourage saves.

4. Shoppable Pins

Great for e-commerce or real estate. Pinterest auto-fills price, title, and link, making your product pin a straight path from scroll to sale. Clean Pinterest pin dimensions keep your visuals neat across devices.

Best Practices for Pinterest Pin Dimensions

A well-built pin can stop the scroll and spark action. Whether you’re posting real estate listings, blog graphics, or shopping ads, strong Pinterest pin dimensions paired with thoughtful design make all the difference.

• Build a Visual Hierarchy: Start with a striking image. Add a bold title. End with a clear call-to-action. Keep critical info, such as text and graphics, in the upper half of your design so it’s visible in previews and mobile feeds.
• Use Readable, On-Brand Text: Fonts should stay legible, even on smaller screens. Stick to your brand’s color palette and typography. Keep the pin title short and packed with value.
• Stick to the Right Size: Standard Pinterest pin dimensions are 1000 × 1500 pixels with a 2:3 aspect ratio. Pinterest favors this shape across feeds and devices, so it helps your visuals stay sharp and uncluttered.
• Stay Consistent: Use the same logo, colors, and text styles across all formats, such as static pins, video pins, and carousel pins. This visual consistency builds brand trust and encourages clicks.
• Preview on Mobile: Since most Pinterest users browse by phone, test your pins on a small screen. Make sure no text is cut off and everything looks balanced—especially for longer pins or video content.

Pinterest Marketing Integration Tips

Once your Pinterest pin dimensions are set and your design looks sharp, plug your pins into a larger marketing flow. These small actions extend reach and help your pins perform across platforms.

• Claim Your Website: Verifying your site unlocks full Pinterest Analytics and adds your profile to any pin saved from your domain. It also builds trust with users who find your pins through search.
• Enable Rich Pins: Use Open Graph or Schema tags to add Rich Pin metadata. These pull in titles, product info, or blog summaries automatically, perfect for listings, recipes, or product pages. No manual updates needed.
• Use Scheduling Tools: Tools like RecurPost let you plan Pinterest content. This keeps your account active without needing to post daily. You can batch design pins, size them to 1000 × 1500 pixels, and queue them ahead of time.
• Research Trends Before Designing: Check the Pinterest Trends Tool to see what’s gaining traction. Aligning your pins with trending topics like seasonal searches or holiday themes makes them more likely to surface in feeds.
• Cross-Promote Your Best Pins: Add your top-performing pins to email newsletters, blog posts, or platforms like Instagram and Facebook. It boosts reach with zero extra design work.
• Add ‘Save to Pinterest’ Buttons: Let users save images directly to their boards. This works great for blogs, real estate photos, or shop pages. It also builds organic pin visibility without ad spend.
• Track What Works With UTM Tags: Add UTM codes to your pinned URLs and monitor traffic in your analytics. You’ll get clear data on which pin formats, visuals, or topics drive the most saves and clicks.

Common Mistakes to Avoid

Even strong visuals with the right Pinterest pin dimensions can fall flat if small details are missed. Keep your Pinterest pin dimensions effective by avoiding these common missteps:

• Inconsistent Aspect Ratios: Switching between square, long, and 2:3 formats randomly disrupts visual flow, especially in carousel pins. Stick with consistent Pinterest pin dimensions for a cohesive feel across a campaign.
• Missing Thumbnails on Video Pins: No thumbnail? Your video pin might look blank before autoplay kicks in. Add a clean static image that reflects your branding and aligns with your visual theme.
• Not Testing Multiple Formats: Using only one type of pin design limits your reach. Try both standard pins and video pins for the same content. You might find your audience responds better to one over the other.
• Overloaded or Cluttered Designs: Too much text or jam-packed visuals reduce readability, especially on mobile. Stick to one strong message and give your content room to breathe.
• Skipping Visual Branding: Leaving out your logo, brand colors, or signature fonts makes your content harder to recognize. Consistent visuals across all your Pinterest pin dimensions build brand familiarity over time.

Conclusion

Using the correct Pinterest pin dimensions helps your content stay sharp, scannable, and clickable. Whether you’re designing static pins, video ads, or shoppable formats, size and layout play a direct role in how well your pins perform in the feed.

With the right specs, design tips, and consistent visuals, your pins can lead to more saves, clicks, and conversions without guesswork.

The post Pinterest Pin Image Size Guide for Maximum Reach appeared first on Image Planet.

X/Twitter header image size

• The ideal image size for your Twitter header photo is 1500px by 500px.
• Keep in mind that header photos display differently on various devices. You may experience cropping of around 60px on both the top and bottom of your header photo, so keep any important information near the centre.
• Don’t forget that your profile photo will also block part of your header in the lower-left corner, so avoid putting any key visual information there.
• Twitter supports images that are JPEG, GIF or PNG file formats.
• If you experience any errors in the upload process, be sure your browser is up to date or try using a different browser.

Keeping track of the header sizing requirements can be a bit overwhelming. Adobe Express keeps things simple by providing professionally designed templates that are already sized to fit your header photo space. Find a free template that resonates with your creative vision and customise it to perfection. Just remember to keep all important visual information in the central safe zone.

X/Twitter profile image size

• The ideal image size for your Twitter profile image is 400px by 400px.
• Your profile picture will be uploaded as a square, but it’s actually displayed as a circle throughout the site. Make sure that your image maintains its integrity when cropped into a circle. If you lose any important details in the cropping process, try using a different one.
• Twitter supports images that are JPEG, GIF or PNG file formats.
• The maximum file size for a profile image is 2 MB.

If you need further guidance with customizing your profile, read Twitter’s tips for building up your profile. Or, if you’re looking for help troubleshooting with uploading your profile image, explore more detailed suggestions from Twitter’s help page.

While Adobe Express comes loaded with pre-made template sizes for you to choose from, we also know that sometimes you’ll have specific creative needs, like a Twitter profile photo.

Use the customised size option under resize in your Adobe Express workspace to enter precise measurements in pixels, inches or millimetres. In this case, type in 400px by 400px and you’ll have yourself the perfect canvas to make your customised profile image.

You can even drop a temporary circle outline graphic (with a 400px diameter) into your design to predict where the cropping will occur so you can optimise your image’s composition.

ALSO READ: Pinterest Pin Image Size Guide for Maximum Reach

X/Twitter in-stream image size

• In-stream images are displayed at a 16:9 ratio of 600px by 335px and can be clicked and expanded up to 1200px by 675px.
• This means is that you can upload any shape photo, be it square, vertical or horizontal. It will just be cropped in a 600px by 335px preview in-stream and display in full once clicked.
• For best results, make sure your image is no larger than 5 MB.
• Twitter supports in-stream images that are JPEG, GIF or PNG file formats.
• If you’re uploading GIFs, go for one that loops. Twitter supports looping GIFs. Any GIFs that are not set to loop will display as a static image.

Looking to share image content with your tweets? Get started with our professionally designed templates to help inspire your creativity.

Choose from image-focused templates, infographics, marketing promotions and more. You can even duplicate and revise any template you make for future use to create consistency in your feed. Explore animated templates on the Adobe Express mobile app for a more dynamic design.

X/Twitter ads image size

• Images in both standard and promotional Tweets should be at least 600px wide. Aim for something closer to 1200px for the highest quality. Any height is acceptable up to a 1:1 ratio.
• On a desktop, images are accepted between a 2:1 and 1:1 ratio. On mobile, images are displayed at a 16:9 ratio.
• You can post up to four photos in a single tweet.
• Twitter supports in-stream images that are JPEG, GIF or PNG file formats.
• For best results, make sure your image is no larger than 5 MB.
• Animated GIFs cannot be included in tweets with multiple images.

When creating your image content for your tweets and promotions, look no further than Adobe Express. Log in to the workspace and enter precise measurements in pixels, inches or millimetres. Search the library of templates to get inspiration or use the layouts option to format your composition with a mix of images, icons and text.

X/Twitter video ads and thumbnail size

• When it comes to tweeting videos, the approved file types are MP4 or MOV.
• For best results, make sure your video is no larger than 1 GB, and you may only upload one video per tweet.
• An ideal video length is about 15 seconds or less, with a maximum length of 2 minutes and 20 seconds.
• Twitter recommends videos that are 1200px by 1200px or a 1:1 ratio, as this will appear consistent on both desktop and mobile platforms. Videos in a 16:9 ratio, be it vertical or horizontal, will be cropped in feed and appear in full when expanded.
• Video thumbnails should match the aspect ratio of the video. JPEG or PNG files are accepted.

Head to Adobe Express to make your video thumbnail using the same aspect ratio to match your video. Add images, icons and eye-catching text to create a thumbnail that successfully speaks out for what your video has in store.

X/Twitter cards image size

With Twitter Cards, you can use eye-catching imagery and video to drive conversion, create an engagement or start a conversation with your audience. There are several types of Cards:

Website Cards are used to link your audience to your website or a landing page. Make sure that you include a call-to-action in the copy of your tweet to direct your audience where you want them to go.

App cards are used to promote a mobile app in the Twitter feed and link your audience to connect with the app.

Direct Message Cards are used to motivate users to start a conversation with your brand’s chatbot in their direct message inbox. Creating an eye-catching card using imagery or video is the key to initiating this conversion.

• The ideal image size for Twitter Cards is 800px by 418px, a 1.91:1 ratio. For App Cards, you can go with 800px by 800px for a 1:1 ratio.
• Videos can also be used in Twitter Cards. The recommended size for Website Card videos is 1200px by 1200px or 1:1 aspect ratio. For App Card and Direct Message Card, the recommended size is 640px by 360px for a 16:9 ratio or 360px by 360px for a 1:1 ratio.
• Twitter supports images that are JPEG or PNG format; no GIFs are allowed here.
• For best results, make sure your image is no larger than 3 MB.
• The approved file types are MP4 or MOV, ideally less than 30 MB in size and no more than 1 GB when it comes to videos.
• Twitter advises a short video for these cards, so aim to keep it less than 15 seconds.
• For videos, place your logo in the upper left-hand corner.
• All Website Card videos are required to have closed captioning or text overlays.

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