But there’s finally some good news…

Instagram now supports 3:4 aspect ratio uploads for Feed posts. No more unwanted cropping, and no more guessing how your post will show up on your grid.

Let’s talk about what this means, how to format your visuals going forward, and the key Instagram post sizes to keep in mind for 2026.

Why Instagram sizing matters

When it comes to Instagram, size does matter — especially if you care about how your content shows up in the feed and on your profile.

For years, square (1:1) was the go-to. But I haven’t recommended that format for a long time. Why? Because it takes up the least amount of vertical space on the feed. And if you’re trying to grab attention as people scroll, taller posts give you a much better chance of stopping the scroll.

Up until now, the 4:5 (1080 x 1350px) vertical ratio was the sweet spot for Feed posts — taller than a square but still supported across the app.

But with the profile grid now previewing posts at 3:4 (1080 x 1440px), many 4:5 uploads have been getting awkwardly cropped at the sides in the grid view.

ALSO READ: LinkedIn Ad Image Specs and Sizes Format

The new 3:4 feed format

Instagram’s new support for 3:4 aspect ratio uploads in the Feed is a welcome change. It means your posts can match the updated grid preview, keeping your profile looking neat and consistent.

That said, if you’re still using 4:5 (like many of us are), I’d recommend leaving buffer space on either side of your design or photo — keep key elements centered so nothing important gets cut off in the grid crop. Think of it as designing with a “safe zone” in mind.

Looking ahead, I suspect 3:4 will become the new standard across the app. It aligns better with mobile design trends and allows creators to make the most of the grid layout without compromising the Feed experience.

Instagram Post Sizes (Updated for 2026)

To make life easier, here’s a breakdown of the latest Instagram image dimensions you need to know in 2026:

Feed Posts

• Tall: 1080 x 1440 px (3:4) – newly supported + grid friendly
• Vertical/Portrait: 1080 x 1350 px (4:5) – still great, but design carefully
• Square: 1080 x 1080 px (1:1) – less scroll space, not ideal
• Horizontal/Landscape: 1080 x 566 px (1.91:1) – only good for wide shots

Other formats

• Reels & Reel Covers: 1080 x 1920 px (9:16)
• Stories: 1080 x 1920 px (9:16)
• Profile Grid Preview: Cropped to 3:4 (even if you upload in 4:5 or 1:1)

My recommendations for creators and brands

1. Start designing for 3:4. It’s now supported and matches the grid preview. No cropping and no surprises.
2. If you’re still using 4:5, leave safe margins to avoid important elements being cropped on your profile.
3. Avoid square (1:1) posts unless necessary. They take up less real estate in the feed and are less effective at grabbing attention.
4. Test and preview using tools like Canva or scheduling apps that show you how your post will appear in the grid.

Final thoughts

Instagram’s layout changes may be subtle, but they make a big difference to your content strategy.

The post Instagram Post, Story & Reel Image Sizes in 2026 (Complete Guide) appeared first on Image Planet.

Across creative blogs, AI prompt guides, and hands-on experimentation, a new generation of “prompt literacy” is emerging.

As image generation inside ChatGPT has matured and become mainstream, users are learning a hard truth: the tool is powerful, but it’s not psychic. The best results come from prompts that are clear, intentional, and structured — closer to creative direction than casual description.

Below is a detailed look at some of the most effective and engaging ChatGPT image prompt styles people are using in 2026 — along with professionally engineered examples that consistently produce strong results.

1. The professional ‘hero’ section

This is the most critical real estate on any website. A great hero section must answer “What’s in it for me?” in under three seconds. This prompt uses a split-layout strategy to balance a compelling headline with a high-quality visual, ensuring plenty of white space for a premium, trustworthy feel.

ALSO READ: Best Tools to Generate Mockup Images Online

The prompt:

“Design a website hero section, 16:9 desktop viewport. Left side (55%): Headline: ‘[Insert Pain Point Headline]’ in large bold font; Subheadline: ‘[Supporting Statement]’ in medium weight; CTA button: ‘[Action Verb]’ in contrasting color. Right side (45%): A high-resolution hero illustration representing growth and technology. Use brand hex codes #1B365D and #4A90E2. Modern, clean, conversion-focused layout with plenty of white space.”

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2. The fantasy trading card prompt

Turning pets, people, or characters into collectible cards.

This prompt style borrows from the visual language of trading cards and role-playing games. It works because it gives the AI a clear layout framework: a central character, defined borders, readable text areas, and symbolic icons.

Rather than asking ChatGPT to “make a cool image,” you are asking it to design an object with rules. That structure dramatically improves consistency and legibility. This prompt is especially popular for pets, memorial images, fictional characters, and playful social media posts.

The prompt:

“Create a fantasy role-playing game trading card featuring this dog as a heroic character.

The card should include:

• A painted character portrait in the center
• A name banner at the top
• Health points and one special ability
• One humorous weakness
• A short flavor description at the bottom

Art style: hand-painted fantasy illustration, parchment textures, muted earthy colors, soft dramatic lighting. Ensure all text is legible, correctly spelled, and cleanly integrated into the card design.”

3. The precision cleanup prompt (removing distractions)

AI image editing is now more common than image creation. Users want to fix photos, not replace them.

This prompt focuses on removing unwanted elements without damaging the original environment, a challenge AI often struggles with when instructions are unclear. Over-editing ruins realism. This prompt limits AI freedom and protects the background’s structure.

The prompt:

“Remove the people in the background only. Preserve the original environment, perspective, and lighting. Do not alter the main subject or distort the scene.”

4. E-commerce ‘pure white’ product photography

The gold standard for retail. This prompt focuses on “soft, even illumination” to eliminate harsh shadows, making the product look professional enough for high-end marketplaces. It uses a specific 30-degree angle to provide a sense of dimension and depth.

The prompt:

“Create a professional product photograph of sunglasses on a pure white background (#FFFFFF). Use studio lighting with soft, even illumination to eliminate harsh shadows. Position the product at a slight 30-degree angle to show dimension. High detail, sharp focus throughout, showing clear material texture. Photorealistic rendering for high-end e-commerce use.”

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5. The natural skin retouch prompt (no plastic look)

Skin retouching is where AI most easily goes too far. Image models are now capable of restraint, but only if explicitly told to do so. This prompt tells ChatGPT to make only subtle corrections, preserving pores, texture, and realism.

The prompt:

“Lightly even out skin tone and remove redness. Preserve natural skin texture and facial details. Avoid smoothing, artificial shine, or plastic effects.”

6. The ‘location swap’ retouch

This is the ultimate “fix-it” prompt for when the subject looks great, but the background is messy. It instructs the AI to “keep the lighting on the face” so the new environment feels organic and believable.

The prompt:

“Change the location of this photo: instead of the current background, make it a summer park with soft sunlight and green trees. Keep the lighting on the subject’s face and the original color scheme of the photo. Ensure the subject looks organic in the new environment with natural depth of field.”

7. The choice architect pricing comparison

This prompt leverages psychological anchoring and the “center stage effect” to guide users toward a specific decision. By visually “elevating” the middle tier — making it slightly larger and adding a “Most Popular” badge — you create a focal point that can increase the selection rate of that specific plan by approximately 30%. This is an essential tool for SaaS landing pages where clarity and conversion are the primary goals.

The prompt:

“Design a high-conversion pricing comparison table with 3 distinct vertical columns: ‘Starter’, ‘Professional’, and ‘Enterprise’. Make the central ‘Professional’ column 10% taller than the others and apply a subtle drop shadow to create an ‘elevated’ effect. 

Use a light gray background for the outer columns and a soft, branded light blue (#E3F2FD) for the Professional column. Place a small, elegant ‘Most Popular’ badge at the top of the middle tier. List 5-8 features per plan using vibrant green checkmarks for inclusions. 

At the bottom of each column, include a prominent call-to-action (CTA) button; make the middle button a high-contrast color like electric blue (#2979FF) to draw the eye.

Maintain a clean, professional, web-friendly aesthetic with ample padding and a modern sans-serif font.”

The bottom line

ChatGPT has democratized professional-quality image creation, but the bridge between idea and execution is the prompt. The difference between “make a cool logo” and the structured prompts above is the difference between generic stock and custom design.

Great AI images are less about experimentation and more about intention. Users who think like creative directors — defining the subject, style, mood, lighting, and constraints — consistently get better results than those who rely on vague instructions.

The post Best Prompts to Generate High-Quality AI Images appeared first on Image Planet.

Before going to that query, lets jump to the point about AI image generation ideas or engines skills.

How AI generate images ?

The very first thing that happens to AI is the detailed instruction provided by the user. After that, to create AI-generated images, the machine learning model scans millions of images across the internet along with the text associated with them. The algorithms spot trends in the images and text and eventually begin to guess which image and text fit together. Once the model can predict what an image should look like from a given text, they can create entirely new images from scratch based on a new set of descriptive text users enter on the app.

Can these images be used commercially?

The AI images are sole creative idea of the particular user. OpenAI chatGPT terms clears on that part. Let’s know what their terms are :

The Terms of Use (Terms) of OpenAI (the developer of ChatGPT) for the European Economic Area (EEA), Switzerland, and UK (updated as at 15 February 2024) state as follows:

“Your Content. You may provide input to the Services (“Input”), and receive output from the Services based on the Input (“Output”). Input and Output are collectively “Content”. You are responsible for Content, including ensuring that it does not violate any applicable law or these Terms. You represent and warrant that you have all rights, licences, and permissions needed to provide Input to our Services. Ownership of Content. As between you and OpenAI, and to the extent permitted by applicable law, you (a) retain your ownership rights in Input and (b) own the Output. We hereby assign to you all our right, title, and interest, if any, in and to Output.”

Our interpretation is that the concept of “Content” includes both the description of the image provided by the user and the image generated by ChatGPT based on the instructions received. Given OpenAI’s clear and unequivocal agreement to assign all rights to the Content to the user, we believe that the images generated by ChatGPT according to the instructions should be allowed to be used for commercial purposes (even sold) without violating any legal or contractual provisions. Images created by ChatGPT do not need to be expressly attributed to AI, but if the user wishes to indicate authorship, then the OpenAI Terms contain recommended wording to be used for this purpose.

Note that, according to the recently adopted EU AI Act (to be discussed in a future post), users of an AI system that generate or manipulate images, audio or video content that substantially resemble existing persons, objects, places or other entities or events and that would give a person the false impression that they are authentic or true (” deepfake”), must make it known that said content has been artificially generated or manipulated.

​

The post Are Chat GPT generated AI Images allowed for commercial use ? appeared first on Image Planet.

Some of the few ways to remove an image’s background are using built-in tools in software like Windows Paint, Microsoft Office, or professional programs like Adobe Photoshop, or by using free online AI-powered tools such as Pixlr, Photoroom, or Cutout.Pro. Most tools offer a one-click automatic removal option, while others allow for manual refinement using tools like brush, magic wand, or lasso to mark areas to keep or remove. To preserve transparency, save your final image as a PNG file. 

Online Image Background Remover AI Tools

1. Upload your image: Go to a website like Pixlr.com or Fotor.com and upload the photo or drag and drop it onto the page. 
2. Automatic removal: The AI will process the image and automatically remove the background. 
3. Refine (optional): If needed, use tools to “Mark Areas to Keep” or “Mark Areas to Remove” to fine-tune the selection. 
4. Download: Save the image, selecting the PNG format to maintain a transparent background. 

Free Tools to remove background of image

Best 5 Online tools to remove background images are right here. Test all these tools and find out which one remove best without any trace.

1. Remove BG
2. Photoroom
3. Pixelcut.ai
4. Slazzer
5. Pixlr

Using Desktop Software

• Windows Paint: Open the image in Paint, select the “Remove background” button, and then save the image as a PNG to preserve transparency, according to this YouTube video. 
• Adobe Photoshop: Open your image, unlock the layer, and then use the “Remove Background” quick action in the Properties panel to automatically remove it. Use the Brush tool to clean up any imperfections. 
• Microsoft Office/Word: Open your image in Word or another Office program, go to the Picture Tools > Format tab, and select “Remove Background” from the options. Use the “Mark Areas to Keep” and “Mark Areas to Remove” tools to refine the selection. 

Tips for Best Results

• Start with a good image: A clear subject against a plain or contrasting background will yield the best results. 
• Save as PNG: To keep your background transparent, always save the edited image in a PNG file format. 
• Fine-tune: Don’t rely solely on automatic tools; use the manual adjustment tools for precise results on edges and details. 

​

The post How To Remove Background From Image appeared first on Image Planet.

In this article we will provide the ultimate guide to LinkedIn, providing comprehensive information about linkedin ad specs and sizes.

The best LinkedIn ad sizes depend on the ad format you choose, with recommended dimensions ranging from 1200 x 628 pixels for single image ads to 1080 x 1080 pixels for carousel ads. We’ll dig into the details a little later in this guide.

Why knowing LinkedIn ad specs is important

As you plan your LinkedIn advertising strategy, you need to consider how your ads will look on both desktop and mobile devices.

The platform recommends using square images with a 1:1 aspect ratio for optimal display across all screens. However, this might not be suitable if you want to do carousels, event ads, documents, and other types of ads.

This guide to LinkedIn ad sizes oversees every type – from single photos to click-to-message ads – so you can create successful LinkedIn ads that grab attention and drive results.

Ad image Design Recommendations From Linkedin

File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile) 
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text:  150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements

File Type: jpg, png, or gif
File Size: 5 MB

Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels

Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels

Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the video to fit in the image frame. To avoid borders, we recommend using a 4:5 aspect ratio.
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended: 
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

For full technical specifications, please visit linkedin

Lets dive into more Linkedin Ad images specs and sizes

Sponsored content ads specifications

LinkedIn offers several ad formats for sponsored content, which is the content users are most likely to encounter while scrolling through the site.

These formats have specific requirements for images, videos, and other elements to ensure optimal display across devices. Here they are:

Single Image Ads

Single Image Ads are perhaps the most popular format on LinkedIn and the go-to option when you’re starting out. They appear in users’ feeds and include an image, headline, and ad description.

Image requirements:

• File types: JPG, PNG, or GIF
• Max file size: 5MB
• Aspect ratios: 1.91:1 (landscape), 1:1 (square), or 4:5 (vertical)
• Recommended sizes: 1200 x 628px (landscape), 1200 x 1200px (square), 720 x 900px (vertical)

Text recommendations:

• Ad name (optional): 255 characters, including spaces
• Headline: 70 characters
• Intro text: 150 characters
• Description: 70 characters. Only required if using LinkedIn Audience Network (LAN)

URL requirements:

• Landing page URL: Required for a single image ad
• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL

Call-to-action options:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

You can use the 1.91:1 aspect ratio for vertical videos but bear in mind that the sides will be cropped.

Remember to always use high-quality, eye-catching images that relate to your message. Avoid text-heavy images, as they may not display well on mobile devices.

Video Ads

Videos engage with audiences really well on LinkedIn, so it’s important you get your formatting right. A badly formatted video may look unprofessional and cause you reputational harm, rather than good.

Video specifications:

• File type: MP4
• Min and max file size: 75KB to 200MB
• Length: From three seconds to 30 minutes
• Frame rate: 30 fps (frames per second)
• Bitrate: 5Mbps (recommended)

Recommended dimensions:

Vertical (4:5):

• Min 360 x 450px
• Max 1080 x 1350px

Vertical (9:16):

• Min 360 x 640px
• Max 1080 x 1920px

Landscape (16:9):

• Min 640 x 360px
• Max 1920 x 1080px

Square (1:1):

• Min 360 x 360px
• Max 1920 x 1920px

Aspect ratio tolerance: 5%

Audio requirements:

• Format: AAC or MPEG4
• Channels: Stereo or mono
• Sample rate: 44.1kHz

Thumbnails:

• Video thumbnail file format: PNG or JPG
• Video thumbnail max file size: 2MB video
• Thumbnail aspect ratio and resolution: Match video

Text recommendations:

• Ad name (optional): 255 characters, including spaces
• Headline: 70 characters. Maximum of 200 characters
• Intro text: 150 characters. Maximum of 600 characters

URL requirements:

• Landing page URL: Required for a single image ad
• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL

Captions are optional but make sure you include them for better accessibility and engagement, as many users watch videos without sound.

Carousel Ads

Carousel Ads let you showcase multiple images or videos in a single ad. Users can swipe through the content on a tablet, or phone, or use the arrow buttons to click through on their computer. Carousels have their own LinkedIn ad specs that you need to be aware of. It’s not just a case of lifting your single images and dropping them into a carousel.

Card specifications:

• Number of cards: 2-10
• Image size: 1080 x 1080px (1:1 aspect ratio)
• File types: JPG or PNG
• Max file size: 10MB per asset

Text recommendations:

• Ad name (optional): 255 characters
• Headline: 45 characters
• Intro text: 255 characters

URL requirements:

• Landing page URL: Required for a single image ad
• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL

LinkedIn doesn’t currently allow video carousels. Note, too, that your images must carry a 1:1 aspect ratio. Miss this, and your images might get stretched or cropped.

Remember to use a consistent theme across your carousel cards for a cohesive story.

Event Ads

Event Ads are really good for helping you promote virtual or in-person events on LinkedIn. They appear in the feed and include event details, meaning users can book themselves into events pretty seamlessly. These ads are tied to your LinkedIn Page, which helps increase visibility and audience engagement. They need to offer users value and a reason to join your event. Making sure you’ve got your ads fully optimized will help because they show the professionalism that attendees can expect to experience at your event.

Images are pulled from your event page, so you need to ensure that page has the following.

Image requirements:

• File type: PNG or JPG
• Image size: 480 x 270 or 1280 x 720 pixels (16:9)
• Max file size: 5MB

Text recommendations:

• Event name: 255 characters
• Introductory text: 600 characters

URL Requirements:

• Event URL: Required to use LinkedIn Event Page
• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL

Include clear event information, such as date, time, and how to join. You can also add a custom CTA button to drive registrations.

Document Ads

Document Ads are really good if you have a white paper or a campaign that needs to get out there. They let you share downloadable content directly in the LinkedIn feed. Users can then preview and interact with the document.

Document specifications:

• File types: PDF, PPT, PPTX, DOC, DOCX
• Max file size: 100MB
• Max pages: 300

Document dimensions:

• Letter: 21.59 by 27.94 cm
• Tabloid: 27.94 by 43.18 cm
• Legal: 21.59 by 35.56 cm
• Statement: 13.97 by 21.59 cm
• Executive: 18.41 by 26.67 cm
• Folio: 21.59 by 33.02 cm
• A3: 29.69 by 42.01 cm
• A4: 21 by 29.69 cm
• B4: 24.99 by 35.30 cm
• B5: 17.60 by 24.99 cm

Text recommendations:

• Ad name (optional): 255 characters
• Headline: 70 characters
• Introductory text: 150 characters

Technical requirements:

• Ad name (optional): 255 characters
• Headline: 70 characters
• Introductory text: 150 characters

Technical requirements:

• PDFs with multiple layers must be flattened or merged.
• PDFs with multiple sized pages must be fit to the same page size.
• Review LinkedIn’s Copyright Policy to ensure your document is compliant.
• Document must have secure hyperlinks.

Make sure your document has a well-designed first page so that it appears on the ad itself. The aim is to get people to click and download the doc – so you need to give them a reason to do it.

Click-To-Message Ads

Click-to-Message Ads are similar to message ads, which we’ll look at in more detail in the next section of this guide. The biggest difference is Click-To-Message Ads appear on your feed. You click to open up an option to message the brand hosting the advert.

Now, you can use single images, conversation images, and conversation banners in your Click-To-Message Ad. Here’s a little detail on each one:

Single image requirements:

• File types: JPG, PNG, or GIF
• Max file size: 5MB
• Aspect ratios: 1.91:1 (landscape), 1:1 (square), or 4:5 (vertical)
• Recommended sizes: 1200 x 628px (maximum 7680 x 4320px)

Conversation image requirements:

• File types: JPG or PNG
• Max file size: 5MB
• Aspect ratio: 1:1 (square)
• Recommended size: 250 x 250px (maximum)

Conversation banner requirements:

• File Type: PNG or JPG
• Max file size: 2MB
• Recommended size: 300 x 250px (maximum)

URL requirements:

• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL
• Special characters can cause errors, including > < # ” % { } [ ]

Sponsored messaging ad specifications

It’s also possible to advertise directly to users via sponsored messaging. These ads appear in users’ inboxes and can include a notification that attracts the eye.

LinkedIn offers two main types of sponsored messaging ads: Message Ads and Conversation Ads. Let’s take a look at the ad specs in 2024 for these types. To create LinkedIn ads that convert, it’s important to understand the process and follow LinkedIn ad specifications.

Message Ads

Message Ads help you connect with LinkedIn members through personalized messages in their inbox. Recruiters do it all the time, and brands are starting to understand how useful they are as a marketing tool.

You can include a single call-to-action button to drive conversions.

Here are the key specs you need to know:

Design recommendations:

• Banner file type (optional): JPG or PNG
• Banner image size (optional): 300 x 250px
• Banner image file size (optional): 2MB
• Sender image: LinkedIn uses the designated sender’s own LinkedIn profile image

Text recommendations:

• Ad name (optional): 50 characters
• Message subject: 60 characters
• Message text: 1,500 characters
• Custom footer: 2,500 characters
• Call-to-action: 20 characters

URL requirements:

• Landing page URL is required
• URL prefix: http:// or https://
• URL characters: 1,024 characters for destination field URL

Well-written text is usually the big draw for Message Ads, so don’t worry too much about images. However, if you do want to use an image in a direct message, then banners are the best way to go.

Conversation Ads

You can also add a banner into a conversation ad and effectively create a mini post within peoples’ inboxes.

The point of a Conversation Ad is to create a choose-your-own-path experience for your audience. You can include multiple call-to-action buttons, allowing members to engage with your content in different ways.

Here are the LinkedIn ad specs you need to know for any Conversion Ad:

Design recommendations:

• Banner file type (optional): JPG or PNG
• Banner image size (optional): 300 x 250px maximum
• Banner image file size (optional): 2MB maximum
• Sender image: LinkedIn uses the designated sender’s own LinkedIn profile image
• Banners can only be viewed on desktop

Text recommendations:

• Ad name (optional): 255 characters maximum
• Message text: 8,000 characters maximum
• Custom footer: 20,000 characters maximum
• Call-to-action: 25 characters maximum

URL requirements:

• Landing page URL is required
• URL prefix: http:// or https://
• URL characters: 1,024 characters for destination field URL

You can add images to each message step. The ideal size is 400×400 pixels. Use visuals that complement your message and guide users through the conversation flow.

Text and Dynamic Ad specifications

Text and Dynamic Ads on LinkedIn appear in the right column on your desktop. While Text Ads are pretty straightforward, Dynamic Ads are personalized to each user based on their profile data. Let’s look at these three formats in a little more detail.

Text Ad specifications

LinkedIn Text Ads run along the right-hand rail of your home screen and are a concise way to promote your brand on desktop. They’re also a lot cheaper than other forms of advert.

Text Ads have a small logo on the left, a headline, and a description.

Let’s look at the key specs for creating effective Text Ads.

Design recommendations:

• Logo file type : JPG or PNG
• Logo file size: 2MB
• Logo image dimensions: 100 x 100px

Text recommendations:

• Headline: 25 characters
• Description: 75 characters

URL requirements:

• Landing page URL is required
• URL prefix: http:// or https://
• URL characters: 2,000 characters for destination field URL

Call-to-action options:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

Follower Ads

Follower Ads aim to grow your company’s LinkedIn following. They show the user’s profile picture next to your company logo. The idea is to encourage people to click and follow, perhaps even join a community.

Here’s what you need to know.

Design recommendations:

• Company logo file type: JPG or PNG
• Company logo file size: 2MB
• Company logo image dimensions: 100 x 100px

Text recommendations:

• Headline: 50 characters
• Description: 70 characters
• Company name: 25 characters

Call-to-action options:

• Visit careers
• Visit company
• Visit jobs
• Visit life

Spotlight Ads

The aim of Spotlight Ads is to showcase your product, event, or service. You can drive traffic to your website or landing page. They work similarly to Follower Ads and carry the following specifications.

Design recommendations:

• Company logo and background image file type: JPG or PNG
• Company logo and background image file size: 2MB
• Company logo image dimensions: 100 x 100px
• Background image dimensions: 300 x 250px

Text recommendations:

• Headline: 50 characters
• Description: 70 characters
• Company name: 25 characters
• Call-to-action: 18 characters

Call-to-action options:

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

URL requirements:

• Landing page URL is required
• URL prefix: http:// or https://
• URL characters: 500 characters for destination field URL

LinkedIn ad spec FAQs

LinkedIn ads have specific requirements for different formats. Sadly, there’s no one-size-fits-all solution here. Instead, you’ll have to know the specs in 2024 LinkedIn requires before you can post an advert.

Let’s look at some common questions about sizing, formatting, and best practices for LinkedIn advertising.

What are the recommended dimensions for Single Image Ads on LinkedIn?

The ideal size for Single Image Ads on LinkedIn is 1200 x 628px (landscape), 1200 x 1200px (square), or 720 x 900px (vertical). Use JPG, PNG, or GIF files with a max size of 5 MB. This format works well across devices and ensures your ad looks crisp.

How do you format Video Ads for LinkedIn?

Use MP4 files for all LinkedIn Video Ads. The recommended resolution is 1920 x 1080 pixels, with an aspect ratio tolerance of 5%. Keep your videos between three seconds and 30 minutes long. Shorter videos often perform better for engagement.

Are there specific ad copy specifications for LinkedIn Ads?

Yes, LinkedIn has character limits for ad copy. Each ad type is different, but for images, your captions should be 150 characters. Event Ads, meanwhile, give introductory text space for up to 600 characters.

What is the standard size for LinkedIn Banner Ads as of 2024?

As of 2024, the standard size for LinkedIn Banner Ads is 300 x 250 pixels. This size works well for desktop and mobile viewing. Make sure your design is clear and readable at this size.

Does LinkedIn support full HD Video Ads with resolutions like 1080×1920?

Yes, LinkedIn supports full HD Video Ads. You can use 1080 x 1920 resolution for vertical videos, which is perfect for users who are on the LinkedIn app. Make sure your content is still clear when viewed on smaller screens.

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